Of course, we are promoting those stocks we consider ‘very good’ based on a number of indices.

In this article, you will be guided on how you should buy ROKU Stock and will show you some important information to guide your investment decision. This article goes further to show you all you need to know about ROKU stock.

Since its emergence as a competitive techno hub, Roku stock has generated inspiring outcomes even in the face of unavoidable volatility.  Founded in 2002, Roku has radically changed the way we watch Television with its affordable digital broadcast devices.

ROKU presently boasts of over 40 million active monthly users. It went public on September 28, 2017 on the NASDAQ ticker, ROKU.

According to IBD Stock check-up, Roku stock ranks eighth out of 23 stocks in IBD’s Leisure-Movies & Related industry group. Its IBD composite rating is 37 out of 99 which is below the comfortable zone.

Roku stock triggered a stop-loss rule which is anchored on IBD trading principles, when it fell 7% to 8% below its buy point. It hit that range of 426.04 to 430.67 on July 30.

Roku was rated in the IBD rating this year at 8 out of 99, but the Relative Strength rating shows how a stock’s price performance stacks up against all other stocks over the last 52 weeks. The best growth stocks typically have RS Ratings of at least 80.

What Is ROKU Stock?

Roku, Inc. is an American publicly traded company based in San Jose, California, that manufactures a variety of digital media players for video streaming. Roku has an advertising business and also licenses its hardware and software to other companies.


Roku went public on September 28, 2017 with the Initial Public Offering price of $14 per share. It is the leading streaming platform in the U.S. by hours watched with under 59 billion hours of content streamed in 2021.

Roku generates revenue from advertising, distribution fees, hardware sales, OS licensing, and subscription sales.

Photo credit: iStock

Is ROKU Stock a Good Investment?

ROKU stock has remained strong with high-growth mechanism. Evidence shows that despite the recent low dive of the price, Roku stock remains nearly 50% under and below its best price record.

The stock currently trades at a price-to-sales ratio of 12.7 which is pointedly cheaper than its three-year average ratio of 15.7. in consideration of these factors, Roku Stock does show the sign of a good investment right now.

Growth stocks like Roku are definitely in a bear market but the reward is that Roku stock could double from current levels and still remain down 22% below its all-time high. If we revisit the all-time high in 2022, it will mean Roku rallied almost 160% from the Dec. The price will continue to rise as we move toward the last quarter of 2022.

Is ROKU a Good Buy Now?

Roku Inc, until mid-2020, Roku had been operating at a loss as it invested in international expansion and its advertising-supported video-on-demand services. But Roku has posted five consecutive quarters of profitability as its ad business takes off.

 As at 27-02-22, the price of ROKU stock was 139.61. Current market cap is $19B. Though, ROKU stock recently suffered supply chain interruptions in the last quarter of 2021 with unpalatable consequence.

This would be resolved through buyback initiative and we are sure the gross margin will rebound. We see Roku’s 91/100 score on IBD quality to rise through 2022. Similarly, Roku’s growth score of 68/100 will rebound later in the year, thanks to new account additions. Roku Stock is a goo buy now because of its rising price and prospect for greater reward.

Is ROKU Stock Undervalued or Overvalued?

To do a valuation of Roku stock is a difficult task, and any parameter has to be viewed as part of a bigger picture of Roku’s overall performance. However, analysts commonly use some key estimators to measure the value of a stock.

Roku’s current share price divided by its per-share earnings (EPS) over a 12-month period gives a trailing price/earnings ratio of roughly 66x. In other words, Roku shares trade at around 66x recent earnings.

This result is relatively high compared to to a situation where the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they’re over-valued.

We believe that ROKU Stock is undervalued. The price will go higher in the succeeding years, all things being equal.

Is Roku Stock Expected to Go Up?

A large number of analysts offering 12-month price forecasts for Roku Inc have a median target of 180.00, with a high estimate of 342.00 and a low estimate of 94.00.

The median estimate represents a +47.08% increase from the last price of 122.38. This numerical information clearly shows that ROKU Stock is expected to go up.

Pros and Cons of Buying ROKU Stock

The Pros are:

  • It has a Strong user growth leading to increased streaming hours in the past and current year.
  • It derives a consistently huge revenue from selling of ads
  • It is pushing plan for a strategic international expansion

The Cons are:

  • Competition from Amazon Fire Stick and Apple TV is tough
  • It has not shown consistent cash flow/earnings.

READ ALSO: GOOGLE STOCK SPLIT 2022 – Expert Analysis

How To Buy ROKU Stock

You must follow the following simple steps to buy the ROKU Stock since ROKU Inc. is a publicly traded company.

Step 1: Get the Right Online Brokerage

Roku stock is listed on the NASDAQ Stock Exchange. Make sure the brokerage you use has access to NASDAQ exchange.

When choosing a broker, you must consider the following factors:

  • Initial minimum deposit
  • Commission fees and other charges
  • Level of service, account types, and other products
  • Does it support fractional shares?
  • Will you be trading actively or buy-and-hold?

With the above well resolved in your mind, then you may proceed to the next stage.

Step 2: Open and Fund Your Brokerage Account

Having chosen a credible brokerage, it is now time to open an account with the broker. You are normally required to provide your name, address, contact info, and Social Security number.

Once opened and confirmed by your broker, you will be required to deposit some money to it. That is, will need to deposit funds into your new account in order to start trading. Your brokerage will guide you on the best way to make the deposit.

Step 3: Buy ROKU Stock

At this stage, you are to purchase Roku stock. Roku is found under the ticker symbol ROKU. Just search for ROKU in your brokerage platform and input how much stock you would want to buy. At this point of purchase, you are simply making an order.

There are two types of orders you can execute any of them to make your demand very clear:

  • Market order: Execute the transaction now at the current market price.
  • Limit order: Execute the transaction now at specified price at which you wish to buy and outside which you will not buy.

 Step 4: Check on Your Investment

The final step involves your dedication to business. You must put your eyes on your investment and monitor its progress at a regular interval. This will enable you know when to tap into the advantage that your investment may generate.

Best Brokerages You Can Buy ROKU Stock

Here are three top recommended brokerages you can laisse with in order to buy Roku stocks. The three discussed below do not charge trading commission and it will be a good place to be if you want to buy ROKU Stock.

  • Robinhood

Robinhood is one of the most popular investment apps for beginners. It has no minimum to get started. A big benefit is that it supports fractional shares, allowing you to invest in stocks with as little as just $1. Be informed that Robinhood only offers individual taxable accounts.

  • M1 Finance
    M1 Finance is a unique hybrid DIY brokerage and robot-advisor. It allows you to choose your own stocks and build your own portfolio at your own pace. M1 Finance will automatically manage your transaction for you at no cost. It also supports fractional shares. The minimum to start is $100.
  • Fidelity

Fidelity is a great choice if you are looking for a full-service brokerage with a wide variety of account types and other investment assets. There is no account minimum and it also offers fractional shares from as little as $1.



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